EGC Services
Small Business, Brand & Communications Strategy Consulting
“Elyse did a complete audit of my website and then restructured it, and she taught me how to better communicate my services and offerings. She is professional, punctual, knowledgeable, and astute — she knows what she is doing and she does it extremely well. She has truly transformed my business, and to be honest, I cannot live without her.””
Your brand, messaging, website, and communications guru for launching or refreshing your brand. Get the guidance and hands-on support you know (or don’t know) you need to bring your new or updated business to life.
“At the start of the pandemic, I became a sole business owner out of necessity. After about nine months, I became disheartened with my makeshift website and cluttered marketing, and I reached out to Elyse. She asked me brilliant and thought-provoking questions about my business, goals, and mission. Her questions truly helped clarify what my brand was and who my target clientele should be. Within a week after our first meeting, Elyse had done a complete audit of my website, had a plan to restructure it, advised me on brand positioning, and taught me how to better communicate my services and offerings. Now, two years later, I won’t launch a new project or offering without Elyse’s help which keeps me on brand, communicating concisely, and marketing effectively.”
— Kelly Brandon, Small Business Owner & Yoga Teacher
Brand & Website Launch or Refresh Package
Brand
Positioning
New or updated brand positioning
New or updated brand message development
Brand personality & tone creation or update
Mission, vision, values creation or update
Guidance on ideal customer profiles
Package may in include some or all of the following components and associated activities, tailored to specific needs:
Website Architecture &
Content
Existing website audit (if applicable)
Website content architecture
Website copywriting
Graphic designer management
Guidance on testimonials & photography
Communications Strategy & Planning
Launch communications strategy & plan
Launch communications & social media copywriting
Guidance on execution and future content & communications planning
All packages include ongoing thought partnership, general communications & business strategy consulting, and project management.
Your right-hand woman for consistent thought partnership and business communications consulting & support. Streamline and elevate your client proposals, presentations, and deliverables, and take your own business or brand content to the next level.
“Elyse is the backbone to my business—my MVP. She makes me the best I can be. Her thought partnership and communications expertise transforms the complex work I do for clients into easy-to-understand, actionable information. With Elyse in my corner ensuring everything I deliver is thorough and polished, I have the freedom and ability to take on new and interesting work. I trust her wholeheartedly and am relieved to have her by my side.”
— Andrea Wasserman, Founder & President, ABW Partners
Business Communications Package
Activities can include some or all of the following, tailored to weekly demands:
Thought Partnership: Weekly meetings for thought partnership to enhance, refine, and clarify your work
Project Management: Prioritization and idea generation for streamlining work and creating efficiencies
Proposals: Collaboration on writing, editing & formatting business proposals to win new work
Presentations & Deliverables: Collaboration on writing, editing & formatting presentations & deliverables to ensure effective communication of work
Content Development: Writing & editing support for blog posts, website content, thought pieces, and other marketing & business materials
Your secret weapon to free up your time and get peace of mind. Get non-client-facing contract support on brand- and communications-related client projects.
“Elyse was my secret weapon during a recent engagement. I found myself overbooked with client work, and engaged her behind the scenes to craft a strategic communications plan for a client. We would meet weekly, I would rattle off what I thought was needed next, and she delivered beautifully against less than specific parameters. I never had to ask for something twice, and she was incredibly effective and efficient with my feedback. I would 100% work with her again, and look forward to doing so!”
— Kate Hays, Partner, North & Main Strategy
Project Contract Support
Contract support projects can include:
Mission & Vision Statement and Values Creation
Internal Communications Strategy & Planning
Website Content Architecture
Presentation Storytelling & Presentation Design
Content Development for Business & Marketing Resources
One-Pagers | Proprietary Frameworks | Annual Reports | Brochures | and more
Presentation Creation
You’re the expert and the content is swirling in your mind.
Get support developing your story arc & creating presentations that communicate your core message.
ADDITIONAL SERVICES
Website Architecture
You need to streamline your website.
Get a content site map & page outlines for clear organization of your content to ensure a good user experience.
Content Development
You want clear, on-brand content.
Get support writing & editing blog posts, website copy, thought pieces, and other business marketing materials or resources.
“Elyse asks thoughtful questions, is a careful listener, and has an impressive ability to frame and respond to your communication needs.”
Let’s Talk
Reach out so we can chat about how we can best help you.